I recently attended the 21nd Biennial Conference on the Biology of Marine Mammals in San Francisco, USA (12-18th of December 2015). I presented my poster Save the Whales Part 2: The Science Communication of Whale Watching (download here). The results show the potential that well crafted and targeted science communication can have as a management tool in the whale watching setting as well as the importance of community and stakeholder collaboration. I will post further results as the analysis of the collected data progresses. In the meantime feel free to contact me directly with any thoughts and/or questions.